Google reviews: How to Make them CountNovember 12, 2017
Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results.How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and services. For instance, if you search "Acme Group Inc.", Google will show you something called a Knowledge Panel. Displayed on the right side of the search results, this panel includes information like address, hours, web address and more.Over the last year, Google has been automatically aggregating and including online reviews to display in the Knowledge Panel.Which review sites does Google include? Relevant sites vary from industry to industry, so if you manage a restaurant, reviews from Yelp or Zagat will likely be displayed next to your online listings. If your business is a bit more niche, however, there are a few steps to determine which review sites affect you.Go to Google and search for the following:
- “[your company name] reviews” - to locate sites that already have reviews on your business
- “[industry] reviews” - to determine industry review sites that you should be listed on
- “[industry + location] reviews” - to find review boards where you can boost your local presence
Published with permission from TechAdvisory.org. Source.